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Rapid response communications campaigns for COVID-19

In the wake of the pandemic, access to ventilators was critical. Along with making sure hospitals had ventilators, healthcare workers needed to know how to properly run them — and know the features that are specific for COVID-19 care. We worked swiftly to launch a communications awareness campaign to inform the medical community of free virtual training and support for Puritan Bennett™ 980 ventilators. Shortly after, we worked on a follow up campaign for a simplified remote monitoring platform to manage an influx of patients while reducing clinician exposure. For both of these campaigns, we created a combination of emails, LinkedIn advertisements and posts, and targeted digital advertisements.

Project: Digital Communications Campaigns
Roles: Content Strategy, Creative Direction, Copywriting, Design, Development
Collaborator: Jennifer Hamdun of People Productions

Messaging Framework

Campaign 1: Ventilator Safety and Training

Message 1:
Safety Guidelines and Support

We’re here
for you.

Message 2:
Helping you know your ventilators

You need
support.

Message 3:
Access online resources anytime

The support
you need.
Right now.

Message 4:
Access live training webinars

Giving you confidence in knowing.

Campaign 2: Rapid Response Remote Patient Monitoring

Message 5: Manage patients, minimize exposure

Simplified, remotely deployable monitoring solutions

Message 1: Safety Guidelines and Support

We’re here for you.

Emails to Existing Customers

Message 2: Helping you know your ventilators

You need support.

LinkedIn Ad

LinkedIn Post
970 X 250 HTML5 Animated Banner Ad
300 X 600 HTML5 Animated Banner Ad

300 X 250 HTML5 Animated Banner Ad

Message 3: Access online resources anytime

The support you need. Right now.

LinkedIn Ad

LinkedIn Post
970 X 250 HTML5 Animated Banner Ad
300 X 600 HTML5 Animated Banner Ad

300 X 250 HTML5 Animated Banner Ad

Message 4: Access live training webinars

Giving you confidence in knowing.

LinkedIn Ad

LinkedIn Post
970 X 250 HTML5 Animated Banner Ad
300 X 600 HTML5 Animated Banner Ad

300 X 250 HTML5 Animated Banner Ad

Message 5: Manage patients, minimize exposure

Simplified, remotely deployable monitoring solutions

Interactive PDF

LinkedIn Post
970 X 250 HTML5 Animated Banner Ad
300 X 600 HTML5 Animated Banner Ad

300 X 250 HTML5 Animated Banner Ad

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