Rapid response communications campaigns for COVID-19
In the wake of the pandemic, access to ventilators was critical. Along with making sure hospitals had ventilators, healthcare workers needed to know how to properly run them — and know the features that are specific for COVID-19 care. We worked swiftly to launch a communications awareness campaign to inform the medical community of free virtual training and support for Puritan Bennett™ 980 ventilators. Shortly after, we worked on a follow up campaign for a simplified remote monitoring platform to manage an influx of patients while reducing clinician exposure. For both of these campaigns, we created a combination of emails, LinkedIn advertisements and posts, and targeted digital advertisements.
Project: Digital Communications Campaigns
Roles: Content Strategy, Creative Direction, Copywriting, Design, Development
Collaborator: Jennifer Hamdun of People Productions
Campaign 1: Ventilator Safety and Training
Message 2: Helping you know your ventilators
You need support.
Message 3: Access online resources anytime
The support you need. Right now.
Message 4: Access live training webinars
Giving you confidence in knowing.
Message 5: Manage patients, minimize exposure
Simplified, remotely deployable monitoring solutions
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We’d be delighted to hear about your goals and create a customized capabilities presentation for you and your team.