Clarifying
Marketing strategy and fractional CMO leadership for medtech
About
Meet your marketing partner
I’m Melissa Boss, a marketing strategist and creative leader with 20+ years of experience, 13 of them in medical device. Through my practice, Ockham Creative, I help medtech companies turn complex clinical technology into marketing that actually connects with people, from clinicians to patients to investors.
That kind of connection takes strategy first, with the range to execute it. I often see medtech companies stuck in one of two places: strategy with no one to build it, or production with no strategy behind it. I do both, setting the direction and then bringing it to life.
Services
Ways to work together
Two ways in, depending on your team’s needs.
Lead your marketing
Fractional CMO & marketing leadership
Set and lead your entire marketing direction, without a full-time hire. This is where I build brand and content from the ground up, shape overall strategy, and guide your team and partners day to day.
Or partner on a focused initiative, project or retainer:
GTM & product launch
Go-to-market positioning, messaging, and launch strategy that gets new products adopted.
Competitive conversion
Data-driven, account-based campaigns that win share from the competition.
Brand awareness
Multi-channel campaigns that build recognition and demand in your market.
How I work
Nimble, collaborative, and outcome-focused
Timelines are short and priorities shift, especially in medtech. Because I work with a select group of clients, you get senior attention and fast, high-quality work. Every engagement follows a simple path:
Collect
I get to know your business, your technology, your market, and your goals. You’re the expert in your product, and I learn everything I can.
Craft
I shape the strategy, positioning, and messaging that will carry your marketing, and decide where and how to reach the right people.
Create
This is where it all comes to life. I lead the team and partners who produce the work, across digital, video, print, and everything in between.
Recent clients
Trusted by leaders in medtech
Let’s talk about your marketing
Launching, converting competitors, or looking for a marketing leader? I’d love to hear what you’re working on.