Wrapped in love.

Pulse oximetry that meets labor and delivery challenges

Caregivers for neonates in labor and delivery face myriad challenges. With breathing rates not yet predictable, guidelines recommend using accurate pulse oximetry technology to help determine when to resuscitate a baby. These communications outline Nellcor™ pulse oximetry’s clinical evidence in detecting respiratory issues even during low saturation in the first moments of life. The digital strategy encompasses a microsite leading to product demos, emails to customers, LinkedIn ads and posts, and digital ads on society websites.

Project: Market Awareness Digital Campaign
Roles: Content Strategy, Creative Direction, Copywriting, Design, Development
Collaborator: Jennifer Hamdun of People Productions

Messaging Framework

Message 1:
Understanding your challenges

Small Patients.
Big Decisions.

Message 2:
Low Saturation Accuracy

Accuracy you need in first of life care.

Message 3:
Sensors you can
rely on

Wrapped
in love.

Message 4:
Reliability through motion.

Little wiggles shouldn’t cause alarms.

Message 1: Understanding your challenges

Small Patients. Big Decisions.

Microsite Home Page
Animated Banner ads
Emails

Message 2: Low Saturation Accuracy

Accuracy you need in first of life care.

Microsite Neonatal Guidelines Page
Linkedin Posts

Banner ads
Emails

Message 3: Sensors you can rely on

Wrapped in love.

Microsite Neonatal Guidelines Page
Linkedin Post

Animated Banner ad
Email

Message 4: Reliability through motion.

Little wiggles shouldn’t cause alarms.

Microsite Neonatal Guidelines Page
Linkedin Post

Animated Banner ad
Email

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