Pulse oximetry that meets labor and delivery challenges
Caregivers for neonates in labor and delivery face myriad challenges. With breathing rates not yet predictable, guidelines recommend using accurate pulse oximetry technology to help determine when to resuscitate a baby. These communications outline Nellcor™ pulse oximetry’s clinical evidence in detecting respiratory issues even during low saturation in the first moments of life. The digital strategy encompasses a microsite leading to product demos, emails to customers, LinkedIn ads and posts, and digital ads on society websites.
Project: Market Awareness Digital Campaign
Roles: Content Strategy, Creative Direction, Copywriting, Design, Development
Collaborator: Jennifer Hamdun of People Productions
Message 1: Understanding your challenges
Small Patients. Big Decisions.
Message 2: Low Saturation Accuracy
Accuracy you need in first of life care.
Message 3: Sensors you can rely on
Wrapped in love.
Message 4: Reliability through motion.
Little wiggles shouldn’t cause alarms.
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